Web Trends to Watch in 2014

Simple layouts that display optimally across platforms were all the rage in 2013, but the focus this year is on customers. Responsive design–layouts that repaginate to fit different screen sizes and devices–reigned supreme in 2013. That trend will likely continue as business leaders look for ways to keep customers coming back to their websites. But while it’s a useful concept to incorporate in your design decisions, what you’ll really want is a website that puts customers first, while still managing to stand out on mobile. Here are a few trends to look out for this year: Flat Design, Upgraded Apple senior vice president of design Jony Ive took flat design–a colorful, bare-bones aesthetic–mainstream with iOS 7 and iPhone 5, and such simplicity was everywhere in 2013. At first, flat design developed as a solution to simplify Web layouts so that they were optimized across different devices. Now businesses need to find ways to differentiate themselves, “as many websites start to look and feel the same,” says Shane Mielke, an award-winning creative director and Web designer. “The only way to improve and separate your website is with custom content, images, assets, and stories that make the design just the mechanism by which you’re connecting with and engaging your target audience.” To do this, just remember the mantra “keep it simple, stupid,” says Marko Saric, another design expert. Flat design will still be a buzzword this year, but don’t focus on being trendy. Just “remove all the unecessary elements and let the content be the main focus in order to provide the best user experience.” Parallax Scrolling Gets Smart Parallax scrolling–that nifty technique that lets background images...

SEO & Marketing

SEO Search Engine Optimisation Search Engine Optimisation (SEO) or as we like to call it Website Optimisation is the name for the techniques used to get your website ranked high up on the list of search results for search engines like Google, Yahoo and MSN. These search engines score websites on a number of factors and it is important to know what these are and what you can do to get a good score and so rank higher. To appear on the first page of search results for search engines like Google for the keywords or key phrases that best suit your business can be time consuming and difficult to achieve. It is important to have an idea of where you want to be and to know what needs to be done to get there. This is where we come in. What we can do for you By using our expertise, professional SEO tools and knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary. The steps we take are: Keyword Analysis – help you find the keywords and phrases that best describe your site; Copywriting – write content for your site that is relevant, contains your keywords, is easy to read and is search engine friendly; Website Optimisation – review your website content and ensure the text and links on your website are optimised for your chosen keywords; Off Website Optimisation – work on getting links to your website from related websites to increase its visibility and credibility with the search engines;...